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Why girls choose
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Private, appointment-only boutique
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Personal 1-1 styling support
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Prom, evening & special occasion dresses
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Carefully curated statement gowns
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Relaxed, fun and personalised experience
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Free parking near Leicester city centre
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School exclusivity guarentee
Loved by leicester prom girls
"Absolutely amazing. Stunning place and Tam is fantastic. Highly recommend "
"Was the most beautiful place ever! Found my stunning prom dress, she was so polite and has so many dresses to offer!! Definitely recommend!!"
"Amazing fabulous shop! Very private and made me feel so comfortable."
"Such a gorgeous shop, stunning dresses, lovely vibes! Such a lovely experience shopping for my sister’s prom dress! We were all made to feel so comfortable! would 100% recommend!"
The Prom Experience
At The Aura Edit, we make finding your prom dress a special memory. Our private, one-to-one appointments give you the time, attention and confidence to find a dress you truly love.
What to expect
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Private styling session
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Curated collection of unique prom dresses
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Relaxed, luxury boutique environment
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Support and honest guidance
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A fun and unforgettable experience
Appointment options
The Prom Dress Experience
1-hour private styling session
Bestie Booking
Perfect for 2–3 girls wanting to find their dream dresses together