The AURA Edit Boutique
Why girls choose
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Private, appointment only boutique.
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Personal 1-to-1 styling support
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Prom, evening & speccial occasion dresses
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Carefully curated statement gowns
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Relaxed, fun and personalised experience
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Free on-site parking
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School exclusivity guarantee - We won't sell the same dress to anyone at your school
"Hi, I'm Tam
With over 15 years in fashion, from modelling, to the shop floors of a major high street retailers, to bridal and formal wear! I know what it takes to make someone feel truly beautiful.
The AURA Edit was born from everything I've learned along the way. I wanted to create a space that felt private, unhurried and completely focused on you. Whether you know exactly what you want or have no idea where to start, I'll guide you to a dress that feels like it was made for you.
I can't wait to meet you!"
Tam, Founder & Personal Stylist
Loved by Leicester prom girls
★★★★★
"Amazing fabulous shop! Very private and made me feel so comfortable."
★★★★★
"Absolutely amazing. Stunning place and Tam is fantastic. Highly recommend."
★★★★★
"Such a gorgeous shop, stunning dresses, lovely vibes! Would 100% recommend!"
★★★★★
"Was the most beautiful place ever! Found my stunning prom dress, she was so polite and has so many dresses to offer!!"
The Prom Experience
At The Aura Edit, we make finding your prom dress a special memory. Our private, one-to-one appointments give you the time, attention and confidence to find a dress you truly love.
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Private styling session
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Curated collection of unique prom dresses
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Relaxed, luxury boutique environment
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Support and honest guidance
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A fun and unforgettable experience
What to expect
Appointment Options
The Prom Experience
1-hour private styling session
Bestie Booking
Perfect for 2–3 girls wanting to find their dream dresses together
Your Dress, Your Night
Your School
Once your dress is chosen, we won't sell the same style to anyone else at your school. You'll walk into prom knowing your look is completely, uniquely yours.
✦ School exclusivity guarantee ✦
Frequently Asked Questions
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Sizing
Our in-store sample dresses range from sizes 2–14. Many of our styles can be ordered in larger sizes, subject to availability. If you're unsure, just give us a message and we'll guide you.
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Parking
Yes, there is free parking directly outside the boutique, underneath the shop windows. No permits needed.
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Ordering Styles In
If you fall in love with a dress that isn't available in your size or colour, we may be able to order it in, subject to availability.
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Is there a cut-off date for ordering?
No. Unlike many boutiques, we can source dresses all year round. Whether you're planning ahead or your prom is just around the corner, we'll find you the perfect dress.
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Appointments
We are appointment-only to give you a private, relaxed experience. Each booking includes a 1:1 personal stylist and exclusive use of the boutique.
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Pricing
Our dresses range from £150–£250. We also offer payment plans along with clearpay, just ask us in-store.
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School Exclusivity
Once a dress is chosen for a school, that style will not be sold to the same school again. This keeps your look unique.
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Who Can Attend
You're welcome to bring up to 2–3 guests with you to your appointment. Children are welcome, but appointments are designed to be calm and focused. We kindly ask that any children attending are supervised throughout the visit.
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Alterations
Dresses may require minor alterations for the perfect fit. Alterations are not included in the dress price.